Alexandra Hall has always been an independent spirit drawn to natural beauty. A native of California, she spent her childhood in San Francisco and Santa Cruz before moving south to San Diego. The daughter of an avid surfer, the waves and sunshine were essential in her upbringing. Prior to opening her own business, she studied fashion design, expanded her knowledge of the industry working in retail and started a family--each of these phases informing her future venture. Alex opened maven in May 2015 in Normal Heights, the creative burg where she lives with her family, with the intention of exposing the surrounding landscape to inspiring brands and artists from beyond San Diego. In doing so, she has provided a platform for independent designers and makers and elevated San Diego’s retail offerings. By trusting her instincts, Alex has carefully curated a space that embodies creativity and thoughtful design. She's often traveling to style incubators like Los Angeles, San Francisco, Nashville and New York to gather inspiration (and product) for the shop. In September 2015, she launched maven’s e-commerce site to share her collection of goods with a greater audience and regularly invites artisans, makers and creatives into her space for events to cultivate maven’s distinct sense of community.


maven has been featured in various publications and websites such as:

San Diego magazine 



San Diego magazine

the bellwether.com

city beat mag




modern luxury mag

and more